Prayer For The Harvest Ministries
Ministry Plan
JANUARY – MARCH 2020
Introduction
…praying always with all prayer and supplication in the Spirit, being watchful to this end with all perseverance and supplication for all the saints… Ephesians 6:18.
We welcome you to PRAYER FOR THE HARVEST MINISTRIES.
I’m Don Dukes, Founder/Executive Pastor of this ministry founded in 2007. The Lord laid this important ministry on my heart long ago as I have struggled with worry over the years and watched the body of Christ in need of more of an intervention with the power of God in our lives. As a Christian, I would pray as “the right thing you are supposed to do! Yet as I grew in my faith over time, prayer became a lifeline for me as I experienced total healing from the Lord from Asthma and an attack on my immune system. I was called by the Lord to start a weekly prayer meeting for a large church where I was on staff for fourteen years. We saw the power of God move in mighty ways with miracles, signs, and wonders! I then I served as Senior Pastor of a church in Whitefish Montana where I was able to help stir up weekly community prayer meetings among pastors and ministry leaders of different denominations. As a result, I and five other pastors became Police Chaplains to serve and protect our community.
Our move to California came by way of assisting a Church in Thousand Oaks, California. We served this church faithfully for 5 years and the community of Thousand Oaks for seven. Now. we just moved to Las Vegas, NV where we will reach local communities offline and communities around the world online.
As a family man, I’m in constant prayer for my wife Eliana, my daughter Juliana, and loved ones near and far. My goal in life and ministry is to assist as many people as possible to get back to our first love, Jesus Christ, in intimacy through prayer and the Word of God. I want to share with everyone the importance of having a devotional life that will help us on daily bases to cast our cares on Jesus because He cares so much for us!
My prayer is, through short video presentations on social media, speaking engagements to any church and small groups, and written material, to encourage the body of Christ that prayer is a lifeline and not just a religious exercise. It will be a privilege to serve you. Blessings!
In prayer,
Pastor Don Dukes
PRAYER FOR THE HARVEST MINISTRIES
a 501 C-3 Corporation
Our Statements
Business Overview
The Mission for Prayer for the Harvest Ministries is to encourage and assist the body of Christ corporately and personally in God in prayer.
Life is so busy today.
Daily responsibilities crowd in and can keep us from God and the good things He has for us and for others through us.
Prayer is the most IMPORTANT component of our Christian walk and unfortunately, it is the most NEGLECTED component of our Christian walk.
Prayer For The Harvest Ministries will bring the Word of God in prayer to the believer via online video devotionals, reaching individuals wherever they are at, so they will experience prayer and the reason they should pray more on a daily basis.
If my people who are called by My name will humble themselves, and pray and seek My face, and turn from their wicked ways, then I will hear from heaven, and will forgive their sin and heal their land. Now My eyes will be open and My ears attentive to prayer made in this place.” – 2 Chronicles 7:14-15
Why This Is Needed In The Marketplace
If anyone wants to grow in their relationship with Christ, they need prayer.
Many believers struggle with their prayer life.They feel they fall short every time they want to communicate with the Lord in prayer.
They know that prayer is the most important activity that they should have on a daily basis. But why don’t they pray more?
Target Group
Prayer For The Harvest Ministries will benefit those who are:
– Believers who have been walking with the Lord for a season, but have struggled with an intimate walk with God.
– Looking for immediate solutions for what they are struggling with.
– Viewing social media sites in one of their electronic devices, on a daily basis.
– Enjoying watching Internet Video
– Looking for consistent, short and informative video or audio devotionals that can be consumed in less than 10 minutes a day
– In need of daily encouragement
– Stay-at-home moms with short time for devotionals
– Commuters with short driving distances who would benefit from a daily and short audio devotionals
Market Size
We will make our online videos and Bible study curriculums accessible to everyone who speaks English, have access to the internet, and have a desire to grow in intimacy with God. Through proper marketing and strategic targeting, we can reach people around the world.
Marketing Plan
1) Videos – A massive 78% of consumers watch online videos each week. Online videos are effective. Individuals prefer to find out about a ministry by viewing videos.
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2) Social Media – we will use Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube to establish a magnetic presence online so we can make a difference in people’s lives, do what we love, and honor God.
3) Websites with an ongoing blog- The benefits of having a website are staggering. We will reach lots of people and build up a more personal relationship with our existing customers.
4) Being easily discoverable – whether you are a church on a busy street or an Internet Ministry, there is an art to becoming discoverable. We will make sure to have Prayer for the Harvest Ministries ranked in the top -10 search results on Google, where people will easily find us Online
5) Use paid Facebook, Twitter, Instagram and YouTube ads to boost views.
We will be using Internet Video Marketing Academy for our video and marketing needs.
Internet Video Marketing Academy is dedicated to helping individuals, ministries and companies use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans.
How This Ministry Is Different
The uniqueness of Prayer For the Harvest Ministries is that we minister more to the individual with the desire to reach as many people us possible. This will be done mostly through social media, thereby building trust to minister in their lives will continue.
Previous Funding and Future Funding Needs
PREVIOUS FUNDING
2016- Kickstarter – we raised $4000 for equipment purchase
SELF-INVESTMENT
We put our own money into the business by saving up, or working while we get the business up and running. I am currently working part-time as a Lyft / Uber driver and my wife works as a part- time fitness coach.
SALES
1- Online BIBLE STUDY CURRICULUM- a 4-week, 12-Minute a day, 5 days a week Bible study curriculum every 4 months. The videos and PDF booklet companion will be downloaded or streamed to phones, tablets, computers and TVS. The DVD version will also be available with additional fees. The prices will be from $29 to $59. Our first Bible study: Prayer The True Connection is due to be released in October, 2016.
2 – DVD and CD sales of new and classic Bible studies
PULPIT SUPPLY and other speaking engagements
WEDDINGS
OUR FUTURE NEEDS
SALARY for our daily lives and business operation. Our Video production and ministry marketing needs will be done by our co- founder and my wife, Eliana Dukes. She will work 4 hours a day while also performing her duties as a Fitness coach.
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Our Team
Don Dukes- Pastor / Founder
I was born and raised in Fort Lauderdale, Florida. I grew up in a Christian family and my Dad was a Pastor. I served in Ministry since 1993 and I was ordained as a Calvary Chapel Fort Lauderdale assistant pastor in September of 1999.
In December 2004, we moved to Whitefish Montana, where I established and pastored Calvary Chapel Whitefish for three and a half years.
While there, I became a Police Chaplain and was a catalyst in uniting Evangelical pastors from all denominations for weekly prayer, enrichment, and community service.
In 2012, we moved to California and I served as an assisting pastor at Skyline Church for a little over three years.
In 2015, my duties at Skyline Church came to an end giving me the platform to pursuit Prayer For The Harvest Ministries full time.
In 2015, I started my business as a rideshare driver for Uber and Lyft where I had the opportunities to turn a simple driving experience into a ministry. I am still driving for both platforms and I continue doing it as a way to support my family and this ministry for the time being.
In 2019 – Moved to Vegas. Prayer for the Harvest is ready to minister to this city.
In 2020 – Starting Ready Driver Don Business and Ministry encouraging rideshare drivers and passengers.
What I will do:
Pray daily for the Ministry • Teach daily online mini videos • Upload daily devotional posts to social Media • Be available for Pulpit supply, weddings, funerals and other speaking engagements • Create outlines and videos for Bible Study Curriculums that will be available every 4 months • Network with other pastors and churches around the area and the country • Encourage and uplift individuals online and in person
Eliana Dukes/ Co-founder/ Wife and Mother/Internet Marketing Consultant
Eliana was born and raised in Sao Paulo, Brazil and moved to the USA in 1988. She worked as a professional model for 25 years until our move to Whitefish, Montana in 2004.
She became a part-time Kids Ministry director while pursuing her career as a Fitness Coach and an Online Marketing Consultant while in Montana.
After moving to California in 2012, she home-schooled our daughter Juliana (now 18) for 3 years, served in Kids Ministry at Skyline Church, and Calvary Community Church. She is encouraging business women through her Healthy Body and Business online coaching.
Eliana is the founder of Internet Video Marketing academy where she will help businesses and ministries have a presence online.
Prayer For the Harvest Ministries will be her first project.
What Eliana will do:
- Design and maintain PFHM website
- Create and maintain a social media presence online on Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube
- Create and edit videos to be uploaded to Youtube, blog and all the social media platforms
- Create and edit videos for our 5-Week Bible study Curriculum
- Create monthly video newsletter where our supporters will have deep information of what is going on with the ministry
- Create Business cards, infographics, PowerPoint presentations displaying all the information necessary for our future supporters to understand what Prayer for The Harvest Ministries is all about.
Personal: I met Eliana in Fort Lauderdale, Florida in 1997. We got married on June 1998 and our daughter Juliana was born in 2001. After living in Whitefish, Montana from 2004 to 2012, we moved to Thousand Oaks, California where we lived until July 2019.
We currently live in Las Vegas, NV.
Costs and Economics of the Business
UPFRONT COSTS
– Computer upgrade (Needs a new computer for video editing – $2700)
– New wireless microphone (Done)
– Video hosting company (Vimeo) ($199 a year) (Done)
– Website hosting company ($120 a year)
– Shopping cart software for our website ($200 a year)
– Video Newsletter hosting company ($50 a month)
– Eliana’s constant Online Marketing training ($60 a month)
– Video Lighting kit. ($200) (Done)
ONGOING COSTS
– Salary for Don and Eliana (who will be working on PFHM full time)
– Equipment replacement
– Marketing costs FB, Twitter, Youtube ads
Plan For Growth and Scale
In 6 months – Outsource video editing and social media posts to online virtual assistants
In 12 months – Increase our online Bible study curriculum to 4 times a year
In 24 months- Create a Pray and Move weekend retreat. Individuals will be able to learn and be encouraged by prayer while glorifying God with a healthy and fit body. Get down and PRAY, get up and MOVE!